Appartamento · Parioli, Rome
Official residence in the Parioli district
City
Rome
Zone
Parioli
Size
170 m²
Rooms
5
“We’d been searching for that light for years. They made us feel like guests, not business partners.”
Famiglia B. · The buyer
The sale story
Told by the advisor who led it.
A legacy in the Parioli district transformed into three new opportunities.
When the owners contacted us, they had just inherited a flat in Parioli and wanted to understand its true potential before deciding how to proceed.
The property had a certain understated charm and a superb view of the Basilica in Piazza Euclide, but it was in need of a complete refurbishment. The first step was therefore to provide the three owners with a realistic assessment of the property, without raising unrealistic expectations or undermining its value.
It wasn’t an immediate process. One of them, in particular, took a very firm stance on the price. We chose not to approach the discussion by simply exchanging views, but by carrying out a detailed market analysis, which would turn the figures into a common ground.
Building on that, we then drew on our own experience to strike the best balance between the property’s value and what the market was actually prepared to pay for it.
Once the right positioning had been established, we didn’t have to wait long. Drawing on our database of loyal clients, within a few days we had identified the right buyer – an investor we knew well and whose objectives and project capabilities we understood perfectly.
Following its purchase, the flat was completely refurbished and divided into three separate units. Spaces that had previously been underutilised have been given a new identity, enhanced by a renovation project that respects the prestige of the setting and meets the needs of the neighbourhood.
The three new properties also found buyers very quickly, thanks to the scarcity of similar properties in the area.
This sale did not stem from an ambitious promise, but from an honest assessment, a deep understanding of the market and the ability to bring the right people together.
Voices from both sides
Satisfied on both sides.
“The emotional bond was incredibly strong, but seeing her shut away was painful; giving her a new lease of life has filled our hearts with joy.”
Selling our parents’ house – the place where we grew up – was one of the hardest decisions of our lives. We were deeply attached to it, and every room held a family memory, but seeing it stand there, closed up and lifeless, hurt even more. Leonardo’s team understood right from the start that we weren’t just selling a few square metres, but a piece of our heart. They guided us with a sensitivity and respect that are truly rare, never rushing us and handling every step with extraordinary care.
“We’d been searching for that light for years. They made us feel like guests, not business partners.”
We’d been looking for a flat with a proper terrace for years and had almost given up. Either they involved compromises, or they were out of our price range. This one had exactly the light and sense of space we’d been dreaming of. We knew the owners were very attached to the property and feared the negotiations might be tense, but the estate agent put us at ease right from the first viewing, explaining their reasons to us and ours to them. We never felt like mere items on a checklist, but rather as people being guided towards an important decision. We bought the house we wanted and parted ways with the sellers on terms of mutual respect.
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